Conference: Tuesday, January 12 through Thursday, January 14, 2021 (3-7pm)

Trade Show: Wednesday, January 13 and Thursday, January 14 (Noon-2pm)

Annual Winter Conference & Allied Member Trade Show

Virtual
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UPDATE: Even though the 2021 Virtual Conference & Trade Show has ended, the session videos and exhibitor pages will remain active until April 1.

The rates to access the full site remain the same as real-time, however, the Trade Show viewing is free (but registration is required).

Brewing industry experts from around the world brought together virtually to educate across diverse topics for brewers, brewery owners, and specialists in hop and malt production.

A long-standing collaboration between the Michigan Brewers Guild and the Master Brewers Association of the Americas (MBAA) – District Michigan now also welcomes Michigan State University Extension’s Great Lakes Hop & Barley Conference for an enhanced educational event.

Join us for three afternoons of informative sessions — focused on agriculture, business, and technical aspects — along with two Virtual Trade Show sessions geared toward the brewing industry.

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Tuesday, January 12

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3:00pm – 3:55pm

KEYNOTE: Garrett Oliver – Michael Jackson Foundation, Brooklyn Brewery

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4:00pm - 4:55pm

Managing the Design & Buildout of your Dream Brewery: Vinnie Cilurzo, Russian River Brewing Company 

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5:00pm - 5:55pm

Seltzer Production From 0 to 60 – Methods and Learnings: Jared Jankowski, Octopi Brewing

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6:00pm - 6:55pm

Building a Sensory Program from the Ground Up: Lindsay Barr, DraughtLab Sensory Software

Wednesday, January 13

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3:00pm – 3:55pm

Beer Distribution in American – How We Got Here and Where We’re Going: Marc Sorini, Brewers Association

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4:00pm - 4:55pm

Writing it Down – S.O.P.s: Jamie Floyd, Ninkasi Brewing

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5:00pm - 5:55pm

Genotype x Environment:  – Exploration into the impact of barley variety and growing location on malt and beer flavor: Campbell Morrissy & Margaret Halstead, Oregon State University – Barleyworld

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6:00pm - 6:55pm

To The Case for Craft Malt: Jesse Bussard, North American Craft Maltster Guild

Thursday, January 14

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3:00pm - 3:55pm

Shop Talk with the Conference Committee: Scott Graham, Michigan Brewers Guild

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4:00pm - 4:55pm

The Relevance of Hop Terroir for Brewers: Ann Van Holle, De Proefbrouwerj

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5:00pm - 5:55pm

Hop Terroir, Cannabis, and Alice in Wonderland – The Potential for Analytics to Improve Beer Flavor and Aroma: Alex Adams, Cambium Analytica 

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6:00pm - 6:55pm

KEYNOTE: Anarchism, Brewing and Collaboration – The A, B, C’s of Post Covid Leadership: Ari Weinzweig, Zingerman’s Community of Businesses

FAQ

How can my business exhibit in the Trade Show?

If you are a current Allied Member of the Michigan Brewers Guild, please contact Dianna Stampfler – Trade Show Coordinator – at Media@MichiganBrewersGuild.org for exhibitor information.

If you are not yet an Allied Member of the Michigan Brewers Guild, please review membership information here: https://www.mibeer.com/Supporters/Business-Membership. For additional questions, contact the Membership Team at membership@mibeermail.com or (844) 642-3370.

Is attendance at the conference and/or Trade Show open to non members of the Michigan Brewers Guild?

Yes, non members are able to attend for a slightly higher rate. There is no charge or membership affiliation required to attend the Trade Show, however registration is required. The Annual Conference is hosted by three organizations – Michigan Brewers Guild, Master Brewers Association of the Americas-District Michigan and Michigan State University Extension (organizers of the Great Lakes Hop & Barley Conference) – and members of all of these organizations are invited to attend at the member rate.

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Still have questions?
Contact us!

Visit our website at Winter Conference

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